Pega is no-code/low-code, which means it’s easy for non-technical people to learn how to build complex apps. The platform has a Dev Studio within it, which allows business process owners, marketing departments and sales leaders to work directly with Pega developers to create new applications, improve and automate business processes, and automatically learn your business as it works to improve the customer experience. Everything about Pega starts with the business need and the customer experience, and it comes with decades of evolution to continually improve. Pega is all about creating a better customer service experience. The software uses “Cases” for each application, and each Case mirrors what was once a manual process. This automation allows customer service representatives to spend less time on data entry and lookups, and more time focused on solving customers’ issues and service requests. Starting with just one Case, over time you can digitally transform the business.